With over 2 billion active monthly users on Instagram, Facebook and YouTube, you can use affordable advertising that allows you to set your own budget with full control of targeting. Facebook/Instagram is the perfect platform to define & reach your audience, and to bring in new fans.
Facebook/Instagram ads, and YouTube ads implemented through Google, are a great tool for artists and it all starts with one question: What is your goal? Do you want more followers on your artist page, are you promoting a live stream, music video, or merch sales? Do you have a new single/album coming out and you want to drive more visitors to the fan link? Your goal will determine your campaign objective. And remember: these aren’t mutually exclusive. You can run separate campaigns with all these objectives at once.
Here's how we'll help you at Intercept Music:
First, target your Facebook ads by demographics.
Perhaps you want to reach certain parts of the country, or you want to expand globally. You can choose the locations of where your ads appear. You can choose all sorts of demographics including gender, profession, field of study, and you can also choose age ranges between 13-65+. If you’re a teen pop artist placing ads on Instagram stories, you would want to narrow down your audience to a more likely fan base of a younger demographic, and cut out the older folks. Conversely, an act whose fan base skews older may obviously want to cut out a young demographic from the targeting.
Second, use detailed interest targeting.
You can target people based on various interests including certain genres of music, festivals, similar bands, and much more. In this case, you could target “Alternative Rock”. You can show your ad to its users who have demonstrated an interest in this keyword. You can also target similar artists to yourself such as The Killers or Catfish and the Bottlemen. Your ad will be presented to people who have shown interest in these bands. Don’t be afraid to stray away from direct genre and artist interests too. You could target radio stations, or festivals like Warped Tour, or media publications like Pitchfork. Think outside of music for overlapped interests in your audience. Maybe your band is heavy in skateboard culture. That could be another interest target. Get creative and test out different detailed targeting.
The Intercept Music team is here to help you.
Note: Minimum ad campaign is $300. Please plan on a minimum of 1 week for ad design and placement. All fees include an agency fee.
Ad campaign services are available to FLEX artists and labels exclusively.